The 20/20 Campaign

The 20/20 Campaign is an appeal to the community to help support the Northern California Breathmobile. Asthma is a “community disease.” It affects the community directly and indirectly. Children suffer and miss school. Parents miss work. Thus the economy is affected. For everyday that a child misses school, $75 is not given to the school by the federal governments. Education is affected. Life is disrupted. Sure the Breathmobile can get donations from foundations and corporations, but we need the community to support a community problem.

The 20/20 Campaign asks people to donate $20 (or any affordable amount). Our goal is to reach 20,000 people. $400,000 is 4/5th the amount it costs to run the Breathmobile for one year.

A significant response from the community will generate enough funds to ensure a successful community effort to fight asthma effectively. Asthma is not curable, but it is very treatable and manageable- IF we provide the community with the services it needs to manage it.

Asthma is increasing very quickly. Genetics plays a role, but environmental factors such as air pollution, poor air quality; and social factors, such as poverty, lack of education, and little access to doctors are significant in the prevalence of asthma we see today.

The most severely impacted are young African Americans, Latinos, and the poor. Limited access to services and socioeconomic conditions are contributing factors to people managing their astha by going to the emergency room when they are in crisis.

YOU can be a part of the change in the way we deal with asthma, asthma education, and the policies impacting health inequities in low income communities. The Breathmobile is that change. The 2o/20 Campaign is an appeal to you, your networks, businesses, and communities, and anyone interested in addressing the asthma epidemic.